Contributed by David McShane
- Co-Op Marketing Is Recession-Proof Advertising
Co-op advertising involves manufacturers and brands providing advertising dollars to their channel partners, such as retailers and dealers, that sell ...
About the Contributor
David McShane
David McShane is VP, head of sales and marketing, at the Advertising and Checking Bureau, where he is responsible for leading all new sales, account management, and marketing initiatives.
LinkedIn: David McShane
