About the Contributor

Contributed by Michael Becker

• The New 'Content Continuum': A Six-Stage Marketing 'Funnel'

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Marketing Content

  Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to ...

• How to Build a High-Conversion Evergreen Lead Funnel: A Five-Step Guide

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Demand Generation

  We've all heard it: B2B buyers are leaning toward self-service. Enter: the lead funnel, which allows you to sell your ...