About the Contributor

Contributed by Tom Asacker

• The 10-Step Path to Marketing Nirvana

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  Marketing nirvana is liberation from a deluded marketing mind—the one that imagines it can persuade people to do things they ...

• Bad Things Happen to Brands When Companies Run out of Ideas

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  Make no mistake about it: When companies run out of ideas, bad things happen to brands. Instead of differentiating their ...

• The Marketing Times Are a-Changin'

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  The marketing times, they certainly are a-changin'. So how does it feel? To be on your own? With no direction ...

• Has Advertising Killed Itself?

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  The more ads look and sound the same, the more we simply let them fade into our subconscious. They become ...

• Mystery, Model, Method, Madness: The Realities of Brand Evolution

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  When successful brands move to the madness phase, they sometimes refine their method to the point of marketplace indifference.

• Welcome to the Feelings Economy

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  Are you worn out by the frenzied pace of change in our new economy? Well, welcome to the new world. ...

• Follow the Yellow Brick Road to Loyalty

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  ow do we foster loyalty in a world full of product and price parity, and full of skeptics, cynics and ...