About the Contributor

Contributed by Judith Ingleton-Beer

• B2B PR and Content Marketing Pros Have to Get Creative as Ad Spend Drops

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Marketing Content

  As ad spend stalls, PR and Marketing have the potential to receive a bigger share of annual budget. But what ...

• The AI Conundrum: Should B2B Communicators Embrace ChatGPT?

  CONTENT TYPE: Article | ELEMENT: Communications | TOPIC: Artificial Intelligence

  How should B2B communicators dip their toes into the AI waters before fully embracing it? There are three major things ...