About the Contributor

Contributed by Frank Belzer

• The Key to Thriving Digital Communities: Love Thy Neighbor

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  Do you love your neighbors, your customers, your partners, your employees? If you're building a digital community, you'd better. This ...

• Is Your Marketing Mix Model Coming Up Short? Here's What's Really Up

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  Data analytics love for their data points to be fixed and objective, but in the modern marketing world, that's not ...