Contributed by Jim Everhart

  • The B2B Buying Process Visualized

    CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

    Marketers are well-versed in the customer journey. But knowing the other side of the story—the buying process (no, the two ...

  • How to Analyze Competitive Messaging in Four Simple Steps

    CONTENT TYPE: Article | ELEMENT: Analyze | TOPIC: Marketing Strategy

    Knowing the relative positions your company and its competitors occupy on the market landscape helps you shape content for all ...