Contributed by Patti Boyle
- Reframing Brand Measurement: It's Not Who, But Where
Customer profiles, user browsing data, and benchmark studies are designed to help companies know exactly who their customers are and ...
About the Contributor
Patti Boyle
Patti Boyle is the CMO at Dstillery, a custom audience solutions company. She is also the CEO of Sapience Leadership, a joint venture with the University of Pennsylvania's Pennovation Center.
LinkedIn: Patti Boyle
Twitter: @boylepatti
