About the Contributor

Contributed by Tim Kitchin

• The Case for an Identity Preference Service: Saving the Relationship Marketing Industry (Part 2 of 2)

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Writing

  Consumer preference services are a proven tool to curb the invasive use of personal data through cold calling and cold ...

• The Case for an Identity Preference Service: Saving the Relationship Marketing Industry (Part 1 of 2)

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Consumer preference services are a proven tool to curb the invasive use of personal data through cold calling and cold ...

• The Value Chain: From Building Brand to Building Integrity

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Value chains are replacing brands are the most powerful weapon in the marketing arsenal. While still widely perceived as source of ...