About the Contributor

Contributed by Cathy Colliver

• 10 Guiding Principles of Sales Enablement, Inspired by 'Nicolas Cage: Good or Bad?'

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Demand Generation

  Sales enablement can feel worse than untangling a giant knot of half-burned-out Christmas tree lights. Luckily, a series of MarketingProfs ...

• How to Be a Gritty Marketer: Leverage Failure in the Search for Mastery

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Career Development

  Considering how rapidly marketing is changing, including how reach is fracturing across a myriad of channels and platforms, there's a ...

• Audience Engagement: What the Performing Arts Can Teach Marketers

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  Your website copy and blog posts are not meant solely for a search engine algorithm. You need an engaged audience ...

• Reduce Friction With a Yearend Marketing Road Map for Smooth Sailing in 2024

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Marketing Management

  'Tis the season for thinking about next year before this year is even over! This article looks at how to ...

• Stop Trying to Measure Everything, Use an Outcome-Focused Lens Instead

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  We marketers have grown accustomed to measuring everything. It if can be measured, why not do it? Well... because metrics ...

• What Nicolas Cage Can Teach Us About the Challenger Sale

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  Formulaic approaches feel safe. But you need to get uncomfortable to take control of your audience. Some cues from Nicolas ...

• Key Considerations When Building an Online Community

  CONTENT TYPE: Article | ELEMENT: Communications | TOPIC: Marketing Strategy

  Slack and Discord are the titans of online community at the moment—particularly for businesses looking for easier ways to communicate. ...

• Want to Build Trust and Provide Value? Try Being Nice, and Helpful!

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  Everyone in marketing talks about providing value. It's become a bingo buzzword. Whatever happened to real value—honest-to-goodness help for someone ...

• Why Marketing Needs to Cultivate Conversation and Community: Revisiting 'The Cluetrain Manifesto'

  CONTENT TYPE: Article | ELEMENT: Communications | TOPIC: Communications

  Sometimes all the cool martech available can obscure the fact that marketing is about connecting with people and having conversations. ...

• Little Touches for Big Impact: What Makes for Authenticity in Sales Enablement and Marketing

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  What if Sales enablement is not about being loud and obnoxious so you can cut through the noise? Through the ...

• Good or Bad? What We Can Learn From Nicolas Cage About Sales Enablement

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  Can sales enablement be empathetic, helpful, and privacy-minded? Marketers have to get over some awkward hurdles first... And they can ...