Contributed by Todd Caponi
- Expectation Branding: The Value of Losing Quickly and Owning Your Flaws
If you want your customers to stay, buy more, and advocate for your company, then setting accurate expectations and consistently ...
About the Contributor
Todd Caponi
Todd Caponi is an acclaimed author, speaker, and sales leadership professional. His book The Transparency Sale was named Best Business Sales Book by the American Book Awards and Best Sales and Marketing Book by the Independent Press Awards. His new book is The Transparent Sales Leader.
LinkedIn: toddcaponi
Twitter: @tcaponi
