About the Contributor

Contributed by Timur Yarnall

• Bad Data Is Ruining Your Ad Campaigns—Here's How to Fix It

  CONTENT TYPE: Article | ELEMENT: Analyze | TOPIC: Marketing Management

  Data-driven marketing works if your data is high-quality. But what if it isn't? A data audit can save your campaigns.

• Data Providers Need to Allow Independent Audits. Here's Why.

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Marketing Management

  It's easy to audit your own first-party data. But what about data you purchase from a provider? Can you verify ...