About the Contributor

Contributed by Ted Mininni

• New Study: Marketers Want Your Babies

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  MarketingProfs blogger Ted Mininni discusses the latest findings mentioned in an Adweek article regarding marketers targeting newborns and toddlers up ...

• Are You Ignoring a Segment of Your Audience?

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  MarketingProfs blogger Ted Mininni warns businesses not to be like the NFL who ignored a huge segment of its target ...

• How Do You Market to Pessimistic Consumers?

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  MarketingProfs blogger Ted Mininni discusses the recent findings of a Research Brief study and the pessimistic outlook of consumers.

• Can We Have Sites Without Annoying Pop-ups & Ads, Please?

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  MarketingProfs blogger Ted Mininni discusses how annoying and pointless pop-up ads are and expresses surprise that businesses still use this ...

• Muse on the Moon: How Far Should We Go to Get PR?

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  MrketingProfs blogger Ted Mininni muses on rock star Matt Bellamy of Muse's desire to convince Richard Branson to let his ...

• Does the PGA Brand Need a New Rivalry?

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  MarketingProfs blogger Ted Mininni shares why a new rivalry between golfers Woods and McIlroy could boost talk about the PGA ...

• Rethink Packaging & Add Value to Products

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  MarketingProfs blogger Ted Mininni discusses how smart packaging is important for products, and how rethinking them can add a powerful ...

• Hello, Glamour, Glitz, and Bling: Hello Kitty!

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  MarketingProfs blogger Ted Mininni chats about the importance of brands to push into new categories of products in order to ...

• Is the Flip a Flop? So, Why is Cisco Dumping the Mini Moviemaker?

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  MarketingProfs blogger Ted Mininni discusses the reasons behind Cisco's descision to drop the popular Flip mini video camera.

• Social Media, Leave Them Kids Alone (Or At Least 46% of Them)

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  MarketingProfs blogger Ted Mininni discusses the most recent Forrester Research regarding social media uses by 12- to 17-year-olds and how ...

• Kraft Uses Its Noodle to Unify Its Mac & Cheese Products

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  MarketingProfs blogger Ted Mininni explains the reasoning behind Kraft placing its macaroni and cheese products under one unified look for ...

• Is Bieber Fever Becoming Bieber Overexposure?

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  MarketingProfs blogger Ted Mininni discusses how Justin Bieber seems to be overexposed in his endorsement of products and wonders if ...

• Supersizing Starbucks: How Much Coffee Do You Need?

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  MrketingProfs blogger Ted Mininni discusses Starbucks's adding the option of a large drink, the Trenta.

• Are Retailers Outdesigning Manufacturers With Buy Me Packaging?

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  MarketingProfs blogger Ted Mininni discusses how Safeway is using a custom package shape to its private label—with cost savings.

• Don't Diss Dads; They're Shoppers, Too

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  MarketingProfs blogger Ted Mininni wonders why ads disrespect fathers and shares survey results from a recent survey about fathers doing ...

• The 5 Favorite Brands of Kids (And Their Parents, Too)

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  MarketingProfs blogger Ted Mininni shares the top 5 brands that were voted favorites by kids and parents in the Young ...

• 6 Words That Describe 2010

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  MarketingProfs blogger Ted Mininni describes 2010 with six words then explains their significance for businesses last year.

• Is Sustainability Conditional?

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  MarketingProfs blogger Ted Mininni discusses a podcast with Procter & Gamble's VP of global sustainability regarding its environmental sustainability strategy.

• New Media Customers: Hard to Find. Easy to Lose.

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  MarketingProfs blogger Ted Mininni talks about cyber consumers and how hard it is to find them and then how easily ...

• Natural Packing for Natural Juice

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  MarketingProfs blogger Ted Mininni discusses Odwalla's change to PlantBottle technology and its effect on bottling of juices and soft drinks.

• Illuminate Rather Than Complicate

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  MarketingProfs blogger Ted Mininni discusses how companies should keep their product message simple and clear for consumers.

• Quality or a Low Price: Which Matters More?

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  MrketingProfs blogger Ted Mininni discusses the results of a study IBM commissioned Braun Research and whether consumers care more about ...

• Retailers Duking it Out for the Holiday Toy Biz

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  MarketingProfs blogger Ted Mininni discusses the fierce competition between toy retailers during this holiday season.

• Eco-Friendly Products: Not at the Top of the Shopping List

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  MarketingProfs blogger Ted Mininni discusses the recent Brandweek article about consumers' indifference towards eco-friendly products.

• Did Ben & Jerry’s Do the Right Thing at the Right Time?

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  Is high-fructose corn syrup, artificial vanilla and alkalized cocoa "natural"? Not so much. So why would Ben & Jerry’s label ...

• High Fructose Corn Syrup: In Search of a Name Change

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  MarketingProfs blogger Ted Mininni discusses how high fructose corn syrup wants to be known as corn sugar from now on.

• Co-branding Healthy Oatmeal With ... Cinnamon Rolls?

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  MarketingProfs blogger Ted Mininni discusses Cream of Wheat's co-branding cereal with Cinnabon.

• Doing the Unexpected: Proctor Takes a Gamble

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  MarketingProfs blogger Ted Mininni discusses how Proctor and Gamble are getting into the dry cleaning and car wash business with ...

• Friendly's to Become Faster and Friendlier

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  MarketingProfs blogger Ted Mininni shares Friendly's ideas for launching express locations that are faster, friendlier and change customers' perception of ...

• Marketing Baby Carrots: Cool, Crisp & Conveniently Packaged

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  MarketingProfs blogger Ted Mininni discusses the new marketing campaign that sells the concept of baby carrots as junk food.

• Duane Reade Channels New York

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  MarketingProfs blogger Ted Mininni discusses Duane Reade's design changes.

• Match Made in Heaven: Seventh Generation & Wal-Mart?

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  MarketingProfs blogger Ted Mininni analyzes the pairing of Seventh Generation and Wal-Mart.

• Consumers Focus on Savings, Not Sprees

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  MarketingProfs blogger Ted Mininni discusses the new results of the new survey by Deloitte and the Harrison Group about consumers ...

• Serving Up Cheap (and Healthy) Fast Food

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  MarketingProfs blogger Ted Mininni discusses the healthy fast food restaurant plans of former McDonald's execs.

• “Part of Growing Up is Falling Down.”

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  MarketingProfs blogger Ted Mininni discusses Me4kidz's approach to marketing kid-friendly first aid kits.

• Helping Make Medicine Friendlier

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  MarketingProfs blogger Ted Mininni discusses the minimalist, accessible packaging style of Help Remedies.

• Companies Add Zest and Spice to Product Lines

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  MarketingProfs blogger Ted Mininni discusses how food companies are adding bolder, spicier flavors to their product lines.

• Features or Feelings: What's Selling the iPhone 4?

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  MrketingProfs blogger Ted Mininni discusses the iPhone 4's obvious appeal to emotions.

• Pantene Gets to the Root of the Problem

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  MarketingProfs blogger Ted Mininni discusses Pantene's latest major refresh and the importance of innovation.

• Crayola Colors Outside of the Lines

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  MrketingProfs blogger Ted Mininni shares how Crayola created the Liv line for girls outgrowing their crayons.

• A New Method of Laundry: Concentrating on Packaging

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  MarketingProfs blogger Ted Mininni discusses Method Laundry Detergent's new packaging and campaign.

• Don't Confuse the Customer: Limit Choices, Make More Sales

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  MarketingProfs blogger Ted Mininni discusses how less choices promote more sales by not overwhelming customers.

• You Don’t Have to be the Biggest to be the Best, Just Ask Wegmans

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  MarketingProfs blogger Ted Mininni shares the secrets of Wegmans' success.

• This Isn’t Your Daddy’s Mustang

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  MarketingProfs blogger Ted Mininni talks about Ford Mustang's new advertising approach.

• 'Switch: How to Change Things When Change Is Hard'

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  MarketingProfs blogger Ted Mininni reviews the latest book by Chip and Dan Heath, "Switch: How to Change Things When Change ...

• Is McDonald’s a Bad Egg or Good Egg?

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  Or is the fast food giant just plain laying an egg? Lots of controversy has accompanied the company’s recent decision ...

• The Slugfest Between Store Brands and National Brands

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  MarketingProfs blogger Ted Mininni shares the latest data of a national brand vs. store brand report.

• Vortex in a Bottle

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  MarketingProfs blogger Ted Mininni discusses MillersCoors new product packaging.

• Secret to 'Breakthrough' Customer Service?

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  MarketingProfs blogger Ted Mininni discusses the secret to better customers service and tips from Paul Clinton of Everything Wine.

• Hot & Happening: Campbell’s Soup

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  Age-old marketing How do you take a heritage brand and make it fresh, new and relevant for new generations of ...

• The Starbucks of Healthy Food

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  MarketingProfs blogger Ted Mininni discusses the growing success of Freshii and owner Matthew Corrin's desire to be the new Starbucks.

• Chocolate: the New 'Health' Food?

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  MarketingProfs blogger Ted Mininni discusses how to market chocolate's health benefits

• Is it a Drink or a Toy?

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  MarketingProfs blogger, Ted Mininni, shares how manufacturers of children's drinks are innovating to make them healthier yet fun.

• One Unique Culture On a Mission

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  MarketingProfs Daily Fix blogger, Ted Mininni discusses Kashi's branding and marketing.

• Reusable Bags: Fashion Statement?

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  MarketingProfs Daily Fix blogger, Ted Mininni, discusses if there is a market for reusable bags as a fashion statement.

• Trending “Functionall”

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  MarketingProfs Daily Fix blogger, Ted Mininni, discusses Trend Watching's "Functionall" concept.

• Rubbermaid Hones Social Media to Engage Consumers

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  MarketingProfs Daily Fix blogger, Ted Mininni, discusses Rubbermaid's social media success.

• Big CPG Players: Going On Offense In 2010?

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  Ted Minnini, MarketingProfs Daily Fix blogger, discusses AdAge's article on how consumer packaged goods companies are aiming for innovative products ...

• What Stonyfield, Method, and Green Mountain Roasters Know (and You Should, Too)

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  New vision and approaches can add significantly more value to brands over their competitors. Some brands can easily become commodities. ...

• And The Next Apple Game Changer Is...

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  MarketingProfs Daily Fix Blogger, Ted Minnini, discusses how the new Apple Tablet might be the next game changer for marketers.

• For Sale: Business Culture

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• Stick With Store Brands Or Go Back to National Brands? That Is The Question.

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• The Beverage Glass: Half Empty Or Half Full?

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• Here We Go Again: Another Juicy Packaging Refresh

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  Despite this past year's disastrous repackaging effort by Pepsico for its top-selling Tropicana juice brand, it appears that Coca-Cola is ...

• Godiva: Seizing a Golden Moment.

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• Taking a Bite Out Of Apple

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• Going For Growth?In China

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  Charged with finding new markets for growth, many Western marketers are eyeing China's rising middle and terrific GDP . And ...

• 'Simple' Sells

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• Retailers: You'll See Fewer Products On Our Shelves.

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  A recently published Media Post Marketing Daily piece, Some Categories May Be Vulnerable at ," points to some serious fall-out ...

• In Search Of The New Cool

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• 10 Tips on Building a Better Business.

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• Starbucks: Undercutting Its Own Brand?

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• A Renewed Sense Of Purpose

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• Turning Brands Into Megabrands

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  We all know what brands are. But what are "megabrands"? A recent Brandweek article tackled this topic recently, and I ...

• Caving To Public Pressure

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  For jaded consumers who think their concerns aren't heard or responded think again. In a recent Advertising Age Marketers Answer ...

• Car Wars

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• Back to School with 2.0

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  Interesting article in a recent issue of Brandweek. Call It Back to School " highlights a shift in back to ...

• Thinking Of Shifting All Of Your Advertising Online? Not So Fast...

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• Consumers to CPG Companies: Green Packaging Matters to Us

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  Several interesting research studies about consumer attitudes toward sustainable products and green packaging have been conducted recently. The Grocery Manufacturers ...

• How Retailers Are Teaching Consumers to be Disloyal

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• At Campbell's 'In the Soup' Means 'In the Chips'

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  Executives are fond of iterating well-worn phrases that have become so overused, so trivialized, that they've been rendered meaningless. One ...

• McDonald's Debuting New Premium Burgers in this Economy?

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  What gives? Wouldn't you think this would be the worst possible time to for McDonald's to launch more expensive Angus ...

• Runs on Dunkin' with the iPhone?

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  "America Runs on Dunkin" goes the tagline. Now, apparently, Dunkin' Donuts has added a new , that is being touted ...

• Getting Back to Leadership Wins Back the Trust

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  Nothing gets your attention like a catchy title. A recent Forbes magazine I Took Over The Company From " sure ...

• How Much Power Does Brand Equity Really Have?

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  Harris Interactive's latest EquiTrend study bears out conventional marketing wisdom in a recent MediaPost Poor Economy Heightens Brand . The ...

• Coca-Cola's New PlantBottle™

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  As the principal of a design firm with package design as a core competency, these are exciting times. We are ...

• Mr. Clean or Mr. Green?

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  It all started with niche companies like Seventh Generation and Method. A move to clean up the cleaners, as it ...

• TJX: Pushing New 'Shopportunities'

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  TJX–parent company of T.J. Maxx and Marshall's–has cleverly launched its first joint marketing campaign, per MediaPost's Marketing Daily article, TJX ...

• New Under the Sun: The Biodegradable Bag

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  If anybody missed it, a few days before Earth Day last month, Pepsico FritoLay gave an interesting glimpse into its ...

• Of Rethinking & New Possibilities: 'Co-opetition'

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  When times get tough, enterprising small business owners rethink their strategies and MOs in order to survive and thrive. Apparently, ...

• Putting the 'No' in Innovation

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  There's been so much talk about the need for true innovation in recent years, it's bound to be a surprise ...

• The Chicken or the Egg?

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  According to a recent Reuter's "Foodmakers tout innovation to battle imitation," food manufacturers stated at the Reuters Food and Agriculture ...

• Will a Wisp Propel Colgate Forward?

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  Business Week published its 50 Best in the magazine's April 6th issue. The caption, "Our 13th annual ranking of the ...

• Outside-In Innovation

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  An interesting article in the Wall Street Journal caught my eye recently. On the surface, it doesn't look like much. ...

• ConAgra Commits to Sustainability

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  A recent article in Packaging Digest, Food for ," divulged that one of the world's largest packaged food suppliers, ConAgra, ...

• How to 'Feed Your Family for Less'

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  A short Supermarket article recently caught my eye concerning a new interactive initiative undertaken by Price , a Schenectady New ...

• Space-Saving Box or Less Product?

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  Smaller, lighter packaging generally raises red flags with consumers. It usually signals they're getting less product for their money... instead ...

• A Hot Market Watered Down?

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  A perfect storm has converged on the bottled water business. I've been watching this unfold for some time now, and ...

• CMOs Don't Get Customer Service??? Yikes!

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  According to findings by the CMO Council, as reported in a recent article, CMOs "don't know how to use customer ...

• McDonald's: Taking the Snobbery Out?

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  Score one for ... at the expense of Starbucks and all of the other high-brow coffee shops peddling pricey lattes, ...