About the Contributor

Contributed by Suzanne Hader

• Seven Ways to Woo the 'Aspirational' Luxury Customer

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Ongoing economic uncertainty has made aspirational luxury customers more selective about what they purchase than ever. "Aspirationals" are aggressively prioritizing discretionary ...

• Five Ways to Optimize Luxury Online Sales Channels

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Social Media Marketing

  Considering the stakes, it's no surprise that the online sales channel is becoming increasingly important to the bottom line of ...

• Four Insights on How to Build Your Brand With Today's Luxury Customer

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  To inspire long-term relationships with this new breed of luxury consumer, you must understand how they want to relate to ...