Contributed by Manik Bambha
- It's Time to Embrace Personalization and Education in Your OTT Advertising Model
Personalized targeting has worked for banner advertisers for years. However, it was never feasible for OTT—until now. Here's why your ...
About the Contributor
Manik Bambha
Manik Bambha is a co-founder and the president of ViewLift, a scalable end-to-end video streaming platform. He has served in engineering leadership roles at some of the biggest tech companies, including Fox Interactive Media and Myspace.
LinkedIn: Manik Bambha
