About the Contributor

Contributed by Jenna Bunnell

• A Beginner's Guide to Using GIFs in Marketing

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  It's almost impossible to escape GIF memes on the Web. But can GIFs serve a different purpose—as marketing tools? Of ...

• Seven Post-Purchase Email Conversations That Will Foster Customer Trust and Loyalty

  CONTENT TYPE: Article | ELEMENT: Communications | TOPIC: Email Marketing

  It takes continual, meticulous post-purchase engagement to turn a one-time customer into a brand evangelist. That engagement usually begins with ...