About the Contributor

Contributed by Darwin Liu

• Seven Tips for a Successful B2B E-Commerce Strategy

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  Products, prices, description, checkout. You're all set for e-commerce! But not so fast... there's more to it than that. In ...

• B2B E-Commerce: Six Common Return-on-Ad-Spend Measurement Mistakes

  CONTENT TYPE: Article | ELEMENT: Analyze | TOPIC: Measurement & Analytics

  Advertising is a B2B e-commerce marketer's best friend—but it can stab you in the back if you don't measure the ...