Contributed by Susan Solomon
- Seven Opportunities and Lessons for a Healthy Relationship With Data
Especially in this data-hungry age, all marketers can learn customer-relationship lessons from the healthcare industry's experience with obtaining and sharing ...
- Don't Run From Online Ratings: Four Tips for the Age of Transparency
The reality is you can't run a business without having someone providing an online rating, review, or comment. It's an ...
- Writing Responsibly When Writing Responsively: Six Simple Tips
When Google decided that mobile-friendliness will influence site rankings in search results, responsive design became a must. But what about ...
- Planning Your Marketing? Don't Forget These Fundamentals
Your marketing plan (and accompanying budget) defines the body of work you carry with you for at least 12 months—everything ...
- Presto, Extendo: If Only Brand Extensions Were That Easy!
So, you've got a great brand and a dynamite product or service that you offer to the universe. What's next ...
- Seven Tips for the Care and Nurturing of Great Marketing Teams
Marketing teams need to be innovative, quick-thinking, service-oriented, and committed to the company brand. That's a tall order. How do ...
- Flip Your Media Plan: From Old-School Marketing to Digital in Three Steps
Changes are coming, actually more quickly than they have in decades. Even for old-school industries, it's time to make important ...
- When Work Becomes Fun and Games: The Marketer's Dilemma
Rejecting corporate games is risky, especially for marketers who need to be—and should be— team players. The author writes from ...
- Jumping Industries Midstream in a Marketing Career
"You're doing what?" was the astounded reaction the author received from colleagues when she decided to leave a decade-long marketing ...
- Don't Bore Me With Your Blog
What's wrong with most blogs? They're too chatty. Too rambling. They lack passion. If you're going to blog, become an expert ...
- Managing a Media Crisis
Even good public relations people feel anxious when a media barrage occurs--and, granted, it doesn't initially feel like an opportunity ...
- Whose Blog Is It Anyway?
There are many approaches a company can take to blogging, each of which has its strengths and weaknesses. A blog ...
- Attention, CEOs: It's Time to Blog
Old-school thinking demotes blogs to the domain of college students and frustrated authors battling writers block. New-school thinking elevates blogging ...
