Contributed by Sue Duris
- Are Case Studies and Product Reviews Still Viable?
Today's buyers expect vendors to earn their trust, and they no longer take vendor-generated content at face value. So, are ...
- Are You Argo-izing Your Content?
In Argo, which won the Best Picture Oscar, the filmmakers followed what I now call the Argo rule: Lure them ...
- Are You Creating Purposeful Content?
We are in the age of information overload, with a plethora of blogs for every topic imaginable. We don't have ...
- Seven Ways to Get Great Customer Testimonials
Engendering trust in your company and understanding what your customers consider great service are vital to getting testimonials from them. ...
- My So-Called Marketing Life: How Do I Extend the Reach of My Brand?
Although she has been successful in promoting and extending corporate brands, the author entered into another chapter of her life ...
- Seven Launch Tactics for 2004
Rely on these tactics for your next product launch.
