Contributed by Paul Cash
- The Power of Storytelling in B2B Marketing
Give personality to a software feature. Provide an epic tale with a product update. Even business buyers are swayed by ...
About the Contributor
Paul Cash
Paul Cash is the founder and CEO of Rooster Punk, an award-winning marketing agency and the go-to name in B2B storytelling in the UK. Paul is co-author (with James Trezona) of Humanizing B2B: The New Truth in Marketing That Will Transform Your Brand and Your Sales.
LinkedIn: Paul Cash
Twitter: @Zagology
