Contributed by Ritu Kapoor
- The Five Layers of the Modern Martech Stack
A well-functioning martech stack should be like a five-layer burrito—a worthy set of ingredients by itself that makes for an ...
About the Contributor
Ritu Kapoor
Ritu Kapoor is CMO at Lob, a direct mail platform that simplifies workflows by automating the entire direct mail process—creation, printing, postage, delivery, and sustainability—with end-to-end analytics and campaign attribution.
LinkedIn: Ritu Kapoor
