About the Contributor

Contributed by Hope Horner

• Why Now Is the Time to Add Video to Your Marketing Budget

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Marketing Content

  Strong video content can skyrocket your marketing success. But it's vital to know what you're getting into before you invest ...

• How to Charge Up Your Email Marketing With Video Enhancements

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Email Marketing

  Email marketing, though old school, is always evolving, as are its enhancements. HTML has become par for the course, but ...

• Four Tips for Building a Realistic Video Production Timeline

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Marketing Management

  We've all overestimated our ability to get a project done in time and missed a deadline. But when the project ...