Contributed by Mike Turner
- A Framework for Getting Started With Customer Journey Mapping
Customers don't just jump into a car and drive around aimlessly until they reach a purchase. They follow a map—one ...
About the Contributor
Mike Turner
Mike Turner is a principal business advisor on customer intelligence at SAS, an analytics, AI, and data management company. He has 30+ years of experience working across various industries, leading mixed teams of creative and technical resources in marketing agencies, consultancy, supply- and demand-side commercial businesses, and startup organizations.
LinkedIn: Mike Turner
