About the Contributor

Contributed by BrandExtract

• The Secret to Excellent CX Is Good UX. But What's the Secret to Good UX?

  CONTENT TYPE: Sponsored Article | ELEMENT: Strategy | TOPIC: Customer Experience

  In the ever-evolving landscape of websites, apps, and other interactive experiences, understanding and engaging with your target audience is paramount. ...

• Five Tips for Writing Web Content That Captures Attention

  CONTENT TYPE: Sponsored Article | ELEMENT: Create | TOPIC: Writing

  Web content is different from other forms of writing, and people consume it differently. The best-practices outlined in this article ...

• How Customer Journey-Mapping Guides Brand Growth

  CONTENT TYPE: Sponsored Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  Journey-mapping not only helps build empathy with your audience but also optimizes the experience to increase the likelihood of getting ...

• How to Budget for Your Brand Strategy in 2023

  CONTENT TYPE: Sponsored Article | ELEMENT: Plan | TOPIC: Branding

  It's that time of year again... to sort out your budget for the upcoming year. But how do you fit ...

• B2B Buyer Personas: Five Frequently-Asked Questions and Their Answers

  CONTENT TYPE: Sponsored Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  You can't sell anything if you don't know whom you're selling to. That's where buyer personas come in. This article ...