ChannelMix : MarketingProfs Author

About the Contributor

ChannelMix

With an end-to-end platform and comprehensive suite of analytics products, ChannelMix provides leading brands and agencies with a clear path to measure and grow marketing ROI. ChannelMix is pioneering future-ready marketing measurement with first-party analytics tracking and attribution models that deliver insights that are more accurate, sustainable and impactful to the business.

Contributed by ChannelMix

What Does Measuring Your Marketing Actually Mean?
CONTENT TYPE: Sponsored Article | ELEMENT: Analyze | TOPIC: Measurement & Analytics

Ever try to explain how hot it is outside in Celsius when your audience is familiar only with Fahrenheit? That's ...
Finding Your 'Y': How to Measure Marketing ROI Without Third-Party Cookies
CONTENT TYPE: Sponsored Article | ELEMENT: Analyze | TOPIC: Measurement & Analytics

If the formula for measuring ROI is so straightforward, why do so many marketers struggle with it? They may be ...