About the Contributor

Contributed by Stern Dixon

• Does Your Brand Give Customers a 404?

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Web sites aren’t the only place you’ll find a 404 error.

• Are You Trying Too Hard To Measure Ad Effectiveness?

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  The economic downturn of the past two years has put marketers on the defensive. As budgets have been reduced and ...

• What Web Developers Can Learn from Retailers

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Trouble is, most web sites are still designed and developed by IT professionals, and ruled by the IT mindset. IT ...