About the Contributor

Contributed by Myra Ahmed

• To Close More Deals, Use Memorable Messaging to Control Your Buyer's Attention

  CONTENT TYPE: Article | ELEMENT: Communications | TOPIC: Marketing Strategy

  Right now your prospects might be on board with your solution. Three months from now, they might have forgotten you ...

• Inspire More Switches: How to Win Customers From Your B2B Competitors

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  Of course you want to lure your competitors' clients, but you may feel stuck in the position of waiting for ...