Contributed by Jo Bell
- The Most Important KPIs to Track the Effectiveness of Your Email Marketing Strategy
Tracking email KPIs goes far beyond simply monitoring your open rates. This article outlines other important metrics to use, and ...
About the Contributor
Jo Bell
Jo Bell is the data and technology director at Three Whiskey a performance marketing agency that blends digital expertise, behavioral insight, and brand understanding. She loves data, design, and how simple visualizations can demonstrate the power of a data point.
LinkedIn: Jo Bell
