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About the Contributor
Bret Kinsella
Joseph Benson and Bret Kinsella Joseph (benson.consulting@rcn.com) is a brand strategist with over 25 years of experience designing and implementing brand and marketing strategies for financial services, healthcare, high technology, entertainment and retail clients. Bret (bkinsella@sapient.com) is a director and general manager of Sapient’s Supply Chain Service Line.
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