About the Contributor

Contributed by Sid Banerjee

• These Hot Trends in Customer Experience Make Companies Seem More Human

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Although technology is making businesses (and marketing) more automated, customers are beginning to feel more and more as if companies ...

• 'Text Mining': Shortening the Distance Between You and Your Customers

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  "Text mining" enables a company to harvest and analyze the array of unstructured textual information available to it. Early-adopter organizations ...