6sense : MarketingProfs Author

About the Contributor

6sense

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often. Visit 6sense.com for more information.

Contributed by 6sense

The Four Eras of B2B Marketing
CONTENT TYPE: Sponsored Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

Are you still a marketing dinosaur? This description of the four B2B marketing eras can help you find out so ...
Your Buyers Start Their Journey in the Dark Funnel, and You Need to Be There When It Happens
CONTENT TYPE: Sponsored Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

Buyer journeys are independent of your sales funnel, which is why so much of those journeys is hidden. But there's ...
Intent Data's Signals: Cracking the Code, Part 2
CONTENT TYPE: Sponsored Article | ELEMENT: Analyze | TOPIC: Measurement & Analytics

Robust data paired with predictive analytics is essential for modern sales and marketing leaders. It makes it possible to do ...
Intent Data's Signals: Cracking the Code, Part 1
CONTENT TYPE: Sponsored Article | ELEMENT: Analyze | TOPIC: Martech

With first-, second-, and third-party intent data, marketers have the information they need to better understand their customers. In this ...