About the Contributor

Contributed by Margaret Wise

• Your SMB Needs a Full-Funnel Marketing Approach. Here's Where to Start.

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Demand Generation

  It's difficult to align Sales and Marketing when your company isn't big enough to have departments dedicated to those functions. ...

• How to Wholly Unify Sales, Marketing, and IT

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Marketing Management

  So you've got your sales and marketing departments on the same page... mostly. But where does IT fit in? Can ...

• Why Marketing Maturity Needs to Be Top-of-Mind in Today's Digital Landscape

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  As a result of the pandemic, many businesses have developed newfound responsiveness and resiliency and are ready to evaluate and ...