Contributed by PwC Media Intelligence
- Five Ways Digital Advertising Fraud Is Costing You: How To Take Control of Your Media Spend
Digital advertising fraud causes companies to lose billions of dollars in media spend. But how? Here are five common fraud ...
- Optimizing Your Media Investment: The Ongoing Value of Mixed Media Modeling
The current data ecosystem is complex. Brands know they have to be on top of it to scale, but they ...
- A Media Data Model: What It Is and Why You Need One
Advertising is in the middle of a transformation. Transparency, trust, and privacy are significant concerns; technology proliferation and regulatory changes ...
