Contributed by Jamie Kightley
- SEO, Backlinks, and BEO: Three Pillars for Stronger PR and Brand Awareness
Now that media outlets have fully transitioned to online spaces, PR and SEO have become intrinsically linked. Journalists do searches, ...
- Four Ways to Ensure Your Virtual Events Are Media-Friendly
Your virtual event strategy should be tweaked for journalists and media attendees, whose needs are different from those of other ...
- Three Metrics for Measuring PR Campaign and Marcomms Success
Many PR agencies measure campaign success only by the volume of media engagements, but there's much more to marcomms success ...