About the Contributor

Contributed by Ian Loew

• How to Use Instagram Landing Pages for Increased Engagement

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Social Media Marketing

  Social media engagement often depends on clicks. But on Instagram, where you only get your "link in bio," those clicks ...

• Seven B2B Sales Metrics That Can Help You Plan Your Marketing Strategy

  CONTENT TYPE: Article | ELEMENT: Analyze | TOPIC: Measurement & Analytics

  Data-based insights, including sales metrics, are crucial in B2B marketing—but which types will rise above the level of vanity metrics ...