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Contributed by Scott Davis

• Five Trends Reshaping B2B Marketing Leadership in 2023

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  From an uncertain economy to new customer expectations, the B2B marketing function—and the job of the B2B CMO—is shifting, quickly. ...

• You're Only as Strong as Your Weakest Brand Touchpoint

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  After years of paying lip service to the importance of marketing while engineering and design ruled the roost, technology companies ...