About the Contributor

Contributed by Thomas Wachtel

• How and When to Measure Your Brand's Health

  CONTENT TYPE: Article | ELEMENT: Analyze | TOPIC: Branding

  Time to take your brand to the doctor. How does it measure up? Ask yourself these six questions to see ...

• How to Push Customers Down the Brand Loyalty Funnel

  CONTENT TYPE: Article | ELEMENT: Communications | TOPIC: Customer Experience

  How do you determine when a customer is loyal to your brand? This article breaks down customers into five levels ...