Contributed by Erik Koenig
- Three Ways to Optimize Your B2B Direct Marketing Program in 2021
Is your direct marketing strategy still effective? The events of 2020 have likely prompted you to begin re-evaluating it. As ...
About the Contributor
Erik Koenig
Erik Koenig is the chief marketing strategist at SeQuel Response, a direct mail and digital direct marketing company. He has 10+ years of direct marketing experience.
LinkedIn: Erik Koenig
