Contributed by Chris Benham
- Closing the Loop: How to Deliver Personalized CX at Scale, Even Across Channels
To prevent avoidable churn, businesses must improve their service at every point, on every channel. Sounds easy, right? Not so ...
- Five Steps to Becoming a More Customer-Centric Company
Every business collects customer feedback, but an overemphasis on aggregate data can drown out individual customer needs and voices. To ...