About the Contributor

Contributed by Ravi Chalaka

• How to Maximize the ROI of Hybrid Events in 2021

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Event Marketing

  Until in-person events return in full force, hybrid is the name of the game. If you're attending or planning a ...

• 'The Leads Are Weak': It's Time to Go Beyond MQLs and Drive Pipeline With MQMs Instead

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Demand Generation

  Marketing teams are now using virtual events and meetings to generate MQLs. If marketers can do that at scale, though, ...