Contributed by Sally Saville Hodge
- The Press Release is Dead (Will Somebody Please Tell the Clients?)
In competing for a piece of business not too long ago, the author's public relations firm was asked to supply ...
- Using Op-Eds to Advance Your PR Program
A single op-ed article will not change the way you or your organization is viewed overnight. But combined with other ...
- How to Build Credibility Through Bylined Articles
For those who don't have a product to push, but do want to get across a way of thinking or ...
