About the Contributor

Contributed by Scott Ensign

• What Third-Party Cookies' Delayed Demise Means for Marketers

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Marketing Strategy

  A few months ago, Google announced a delay to its blocking of third-party cookies... again. We keep preparing, and the ...

• The Future of TV Ad Measurement Is TBD. Here's What Marketers Should Do About It.

  CONTENT TYPE: Article | ELEMENT: Analyze | TOPIC: Measurement & Analytics

  Synchronous viewing of broadcast TV programs seems like an ancient practice now, and the proliferation of CTV, OTT, and online ...

• Six Tips for Moving From B2B Marketer to Solutions Architect (And Why You Should)

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Career Development

  In a rapidly changing world, B2B marketers are taking on a new, consultative role—that of solutions architect. Here are six ...