Contributed by OneTrust PreferenceChoice
- Zero-Party Data: What It Is and Why Marketers Should Care
We've entered a new era of data privacy: Third-party cookies are being phased out, and marketers must look at other ...
- Better and More-Personalized Customer Experiences: Four Things Marketers Should Know and Do
Your customers want you to provide personalized offers and experiences, but they also want you to respect their privacy and ...