Validity : MarketingProfs Author

About the Contributor

Validity

Businesses run better and grow faster with trustworthy data. Tens of thousands of organizations rely on Validity solutions—including Everest, DemandTools, BriteVerify, Trust Assessments and GridBuddy Cloud—to target, contact, engage, and retain customers effectively. Marketing, sales, and customer success teams worldwide trust Validity solutions to help them create smarter campaigns, generate leads, drive response, and increase revenue. For more information, visit validity.com and connect with us on LinkedIn and Twitter.

Contributed by Validity

Email Data Quality: The Rise of the CDP
CONTENT TYPE: Sponsored Article | ELEMENT: Strategy | TOPIC: Martech

What is CDP? Customer data platforms are not new, but they've begun taking center stage. And for good reason: Businesses ...
Don't Wait Until Spring for Email Cleanup: Two Must-Dos for Marketers
CONTENT TYPE: Sponsored Article | ELEMENT: Management | TOPIC: Email Marketing

A customer's email address is a hard-won valuable asset—so you need to make sure the emails you send aren't bouncing ...
Email Mythbusters: You Can't Remove ALL Spam Traps From a List
CONTENT TYPE: Sponsored Article | ELEMENT: Plan | TOPIC: Email Marketing

There are more than a few myths about seemingly magical quick fixes for removing spam traps from your email subscriber ...
How to Refine Your Triggered Emails in the Age of Personalization
CONTENT TYPE: Sponsored Article | ELEMENT: Communications | TOPIC: Email Marketing

Triggered email—deployed when an individual takes an action or meets a condition defined by the sender—has been around since the ...