About the Contributor

Contributed by Bonnie Crater

• Marketing Has a Data Problem, and Here's What Can Fix It

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Marketing Management

  Marketing leaders have plenty of data on their plate, but many aren't yet able to convert it into the insight ...

• Top 3 B2B Marketing Predictions for 2022

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Marketing Strategy

  Is there even a "normal" to go back in 2022? For B2B marketing, likely not, because digitization and changes in ...

• Are You Making the Right B2B Martech Investments to Optimize for Agile Methods?

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Martech

  Agile marketing is a good fit for the B2B business environment. So how you do optimize your martech stack for ...

• Three Agile Marketing Tips for the Post-Pandemic Economy

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Marketing Management

  The popularity of Agile Marketing is growing, and it's easy to see why: When plans are turned upside down by ...

• Economic Uncertainty Is Resurrecting the CMO Role

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  Rumors that the CMO role is going the way of the dodo bird have been circulating for years. The devaluation ...

• These Four Data Points Demonstrate Marketing ROI to the C-Suite

  CONTENT TYPE: Article | ELEMENT: Analyze | TOPIC: Measurement & Analytics

  Data can help deliver insights that marketing leaders can use to collaborate with CEOs, CFOs, and sales leaders. And these ...

• Marketers Need a Better Approach to Campaign Performance Metrics

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Don't get stuck on the very limited and oversimplified single-touch attribution model when you need visibility into campaigns. Try using ...