Contributed by Lucas Sommer
- How to Marry Offline and Online Attribution Data for a 360 View in Google Analytics
Who wouldn't be excited at the prospect of identifying what led to a customer's making a purchase decision? Though marketers ...
About the Contributor
Lucas Sommer
Lucas Sommer is the director of marketing for marketing attribution software company LeadsRx. He has 10+ years of experience helping companies gain useful insights from their data to increase ROAS.
LinkedIn: Lucas Sommer
