About the Contributor

Contributed by Robert Kaden

• The Case for Marketing Research

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• How to Write an Effective Survey Questionnaire (Part 1)

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  Writing an effective questionnaire is not a task for novices. At the very least it requires an understanding of four ...

• Discovering Needs, Wishes, Wants, Desires: The Marketing Research Challenge

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  The way research is practiced today taps into the consumer spontaneous attitudes. While this may be all that is needed ...

• The Case for Marketing Research

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Why are companies constantly changing their advertising message? Why do 95% of all new product introductions fail? Why is so ...

• How to Get the Most Out of Research

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  So many companies spend $25,000, $50,000 or $100,000-plus on a research study, only to give the results a cursory glance ...

• The Secret to Great Marketing Research: Ask the Right Questions

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  After conducting thousands of marketing research studies and asking hundreds of thousands of questions, the author has come to understand ...