Contributed by Robert F. Hogeboom
- Failing to Prepare in Web Analytics Is Preparing to Fail
Far too often, Web-analytics initiatives fail to provide the insight that most businesses need and want. Companies are so eager ...
- Web 2.0 Politics: What Brands Can Learn From the 2008 Presidential Campaigns
If the Internet community didn't know its place in politics back in 2004, it certainly does today. Its "place" is ...
- Gen-Y Brand Strategy
Generation Y is the segment born between 1979 and 1994. They are anextremely marketing-savvy group that understands how numerous companies ...
- Back to School: Connecting With College Students
Marketing to the college crowd is taking on a new urgency.
