Contributed by Rob Osler
- Brand Elasticity: How Far Can Your Brand Stretch Before It Breaks?
The concept of "brand elasticity" refers to how sensitive customer preference is for a certain brand when it stretches beyond ...
About the Contributor
Rob Osler
Rob Osler is principal at Rob Osler Branding, a San Francisco practice focused on B2B brands. He has held senior strategy roles at Microsoft, Salt, Landor, and Wongdoody.
LinkedIn: Rob Osler
