Contributed by Mike Cucka
- Reaching and Persuading Buyers at a Time of Crisis: What B2B CMOs Can Do
As the world faces the global coronavirus pandemic, B2B CMOs face a critical problem: Reaching and persuading buyers will be ...
About the Contributor
Mike Cucka
Mike Cucka is managing partner at Brand Evident, a brand strategy consultancy specializing in B2B services and technology for data, fintech, services, and technology companies.
