About the Contributor

Contributed by Latane Conant

• Four Ways AI Can Win You More Customers

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Martech

  You don't have to be in IT anymore to take advantage of big data and AI. Check out these four ...

• For Outstanding Buyer Experiences, Think Big but Start Small

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Customer Experience

  Making big improvements in the buyer experience doesn't have to mean a massive amount of immediate work. You can start ...

• It's Time for Chief Market Officers to Play Offense

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  Chief marketing officers often find themselves defending the CMO role and its right to exist. It's time to actively assert ...

• B2B Leads: In-Market Is the New Inbound, Here's Why

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Demand Generation

  We've had it drummed into our heads that inbound leads are the Holy Grail of our marketing efforts. We've come ...